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Podcast: The Content Cocktail Hour
Episode: Marketing like a media company with Corey Haines of Swipe Files
Description:
Corey Haines is the founder of Swipe Files, a SassS marketing community and personal media company. On today's episode, Corey discusses the crawl, walk, and run approach to marketing like a media company, as well as some examples of companies doing an excellent job at it. SaaS marketing is more competitive and difficult to measure than ever before; having awesome content and trustworthy personalities (like a media company) is critical to stand out from the competition. 0:00 Intro 0:54 Introducing Corey 2:00 Swipe Files 3:43 Entrepreneurship 5:11 Market like a media company 9:50 Rented vs owned platform 11:50...