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Podcast: Unofficial Partner Podcast
Episode: E125: Manoj Badale on the lessons of the IPL
Description: The IPL is one of only two professional sports leagues in the world where all of its franchise teams are profitable. Twelve years since launch, the IPL is valued at $6.3billion, accounts for over 30% of global cricket revenues and over 60% of India’s sport economy.These numbers are why every rights owner and governing body seeks to learn lessons from both Twenty20 cricket and the IPL.But what are those lessons?How much of it is about sporting format, or is it specific to India, its culture and media economy, and how much credit should we give the league’s crea...