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Podcast: Marketing Against The Grain
Episode: Place Your Bets (On Media, Community, And Brand) With Mayur Gupta
Description: This week Kipp Bodnar (CMO at HubSpot) and Kieran Flanagan (SVP Marketing at HubSpot) talk with Mayur Gupta, Chief Marketing and Strategy Officer of Gannett, the largest news media company in the USA. You will appreciate his insight (and how he thinks) as he answers some tough questions. Listen For,Â
The solutions Gupta brought to Spotify (and why).
Should B2B companies care about the creator economy?
What did COVID do to Content?
How Tech companies need to approach Media today (to overcome diminishing returns)
Plus, check out Mayur’s ‘Oxygen, Water, Food’...