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Podcast: That's What I Call Marketing
Episode: S1. Ep2: Paul Dervan "Boxer Briefs to Flawed Creative Briefs"
Description: Want to learn from the leading lights in the marketing world and listen to their unique stories? Conor Byrne, Senior Marketing Director at Indeed, interviews Paul Dervan,CMO of the National Lottery. This episode covers an array of topics including the power of failure, the flawed nature of briefing, and what uniquely got Paul interested in advertising! Hosted on Acast. See acast.com/privacy for more information.