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Podcast: The Compassionate Capitalistâ„¢ Show with Karen Rands
Episode: Magic, Logic, & Consumer Insight Will Make Your Brand a Best Seller with Siena Dexter
Description: Siena Dexter joins Karen Rands on The Compassionate Capitalist Show(tm) to talk about the data science of connecting with consumers to choose your brand, your product over a competitor.   How do you create brand loyalty?  How do you garner interest in a new product or brand so that your target consumer knows what the value is in just 3 seconds? Siena calls it the 3 Second Decision. Listen and learn how the BIGGEST names in Consumer Packaged Goods use behavioral economics to trigger the consumers' consciousness logic, and subconscious emotion all at once to make a buying decision and how t...