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Podcast: Breaking Through in Cybersecurity Marketing
Episode: Mastering Public Relations In Cybersecurity with Sonia Awan
Description: In this episode, Gianna and Maria are joined by the Senior Public Relations Specialist at Sotero, Sonia Awan, to talk about all things PR in cybersecurity. Sonia explores the challenges of standing out in cybersecurity public relations, her tips for crafting a newsworthy story, and ways to improve your relationship with reporters and news outlets. Lastly, Sonia shares her thoughts on HARO’s usefulness and her philosophy on getting the most out of your content.
Guest Bio:
Sonia Awan is a seasoned Public Relations professional with over 19 years of experience in technology PR spec...