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Podcast: Get A Better Broadcast, Podcast and Voice-Over Voice
Episode: 0469 - Keep yourself single
Description:  2022.04.14 – 0469 - Keep yourself single  Keep yourself singleIt will be easier to talk conversationally, as though to one person, if your script reflects that hypothesis.  Radio people often talk in terms of ‘the listener’ rather than ‘the listeners’, because we speak to them on an individual basis. So it’s never ‘all our listeners’, it’s ‘you’; it’s never ‘all of you’, it’s ‘you’; it’s never ‘some of you’, it’s ‘you’; it’s never ‘everybody’, it’s ‘you’, etc. Don’t talk about ‘our listeners’, or ask if ‘anybody heard what happened . . .’ (esp...