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Podcast: New Books in Education
Episode: John A. List, "The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale" (Currency, 2022)
Description: Most economists would argue that policies and business strategies are most likely to succeed if they are evidence-based, with their efficacy demonstrated empirically by randomized controlled trials before they are implemented at scale. John List spearheaded the introduction of field experiments in economics, publishing a raft of influential studies with this approach, and using his research insights to help shape both government policy and business strategy. He has learned a thing or two along the way. In The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale (Currency, 2022), he draws upon his own experiences and his re...