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Podcast: The Visionary Chronicles
Episode: Brand Growth | Finding Another Avenue for Growth
Description: The Visionary Chronicles
CHRONICLE: April 14th , 2022
Inspiration " "Know your enemy and know yourself, and you can fight a hundred battles without disaster."
                                                                                                        Wisdom from Sun Tzu, The Art of War
PODCAST:Â Â Â BRAND GROWTH | Finding Another Avenue for Growth
Where do you find organic growth beyond your current core product lines or services?
In a recent survey of CEOs from large-cap brands, over 65% indicated that within 5 to 7 years, their industry competitors will be different than who they are now. Also, these new competitors will pose a significant market share threat to their core organic business.
A brand’s ability to find alternative sources of revenue...