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Podcast: The Startup Operator
Episode: EP 169 : Building a D2C Beverage Brand - Arman Sood (Co-Founder, Sleepy Owl)
Description: Arman is a second time entrepreneur and the co-founder of Sleepy Owl, India's first cold brewed coffee brand. In this episode he spoke about the principles to starting up, educating consumers about your product, creating consumer loyalty and more in his conversation with Roshan Cariappa. Topics: 00:00 Introduction 01:11 Principles to startup 04:25 Surprises in FnB industry 09:22 The Coffee Value Chain 13:17 Testing a hypothesis 15:33 Educating consumers about the product 18:36 Sleepy Owl's various products 21:57 Working with marketplace platforms 23:54 Creating customer l...