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Podcast: Ask the Right Questions, The Sales and RevOps Podcast
Episode: Developing your Marketing Strategy | A Conversation with Alyssa Milot
Description: Marketing is one of the three critical pillars of your revenue generation.
Yet organizations still ignore it, misunderstand it and underinvest in it 🤷
That's why we sat down with Alyssa Milot, a fractional CMO who's worked with countless startups to help build out their marketing efforts.
In this episode, we talk about:
How Alyssa got into marketing and became a fractional CMO.
What marketing challenges do companies have these days.
How she suggests companies market, sell and service (inbound, outbound, traditional).
How does she make sure she achieves her goals and objectives?
Wha...