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Podcast: The Kristen Boss Podcast
Episode: 103. Buyers and Builders
Description: The Know, Like, Trust factor is all the rage these days. If you’re selling anything online you know how important it is to gain the confidence of your audience. But what do you do when you’re dealing with two different customer types in one group?  As a network marketer, you have a unique position where you’re addressing both buyers and builders. And this unique position can cause some anxiety and confusion about how to craft your messaging on social media in order to not sacrifice one for the other. This week, Kr...