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Podcast: Find My Catalyst Podcast
Episode: Sell Without Selling Out with Andy Paul
Description: In this episode of The Find My Catalyst Podcast, Mike is joined by Andy Paul. They discuss Andy's most recent book, Sell Without Selling Out. Key Takeaways: The average tenure of a CRO is roughly 1 year. Intellectual Humility = acknowledging, "I don't know everything." Our job as sellers is to go out and listen to the buyer. Sales cycles will shorten if you focus on the buyer. Sales is about compelling, not convincing. Humans react badly to being persuaded, we resist it. Make sales work for you by emphasizing what you are good at. Selling is a...