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Podcast: Banking on Digital Growth
Episode: 186) #GameChangers - In-House Marketing: Spring Cleaning Your Data
Description: Marketing can be a messy business.
With mountains of customer data at our fingertips, keeping it tidy can be a chore - especially when it’s outsourced to a third party.
But by keeping marketing in-house, financial institutions can ensure personalized service to their customers.
I recently spent time with Laura Byers, Chief Digital Banking Officer at Coastal Community Bank, and talked about her experience with helping bring her company’s marketing ventures back into the fold.
With 17 years in banking under her belt, Laura also shares her valuable insight into the...