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Podcast: The Builder Nuggets Podcast
Episode: EP 68: Great Brands
Description: A brand is an intangible marketing or business concept that helps people identify a company, product, or individual. People often confuse brands with things like logos, slogans, or other recognizable marks, which are marketing tools that help promote goods and services. We dive into what these intangible parts are and the impact they have. Show highlights include: How building a brand increases the value of your business and makes it way more attractive to potential buyers (7:49) Apple’s secret for dominating their industry even during tough times (and how to mimic this in your business) (10:22) Become an e...