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Podcast: The Politics of Everything
Episode: 131: The Politics of Celebrity Endorsements - Philip Masiello
Description: Celebrity endorsements have been part of the advertising game for decades, and over the past decade that has manifested into a plethora of social media marketing campaigns using famous folks as well as the rise of “micro-influencers” alongside the stable of paid talent promoting any number of products and services for business across the globe. Influencer marketing has emerged as not only one of the fastest-growing ways to attract and maintain customers for a brand but also one of the most effective forms of inspiring brand loyalty. But it has to be done right. It has to be a...