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Podcast: Making Sales Social Podcast
Episode: Patrick Baynes - Using Automation to Work Smarter, Improve Sales Productivity
Description: Patrick Baynes joins the team at Social Sales Link to enlighten listeners about marketing automation and how it can help salespeople increase and improve their prospecting efforts.
Listen as Patrick talks about “lead surfacing,” “lead scoring,” and “targeted follow-through,” from a marketing automation perspective, and how salespeople can bridge the gap between the moment a prospect reacts to a marketing effort and how they respond.