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Podcast: Keep Optimising
Episode: Email Marketing: The Email Content Trends you need to know with Pure360's Komal Helyer
Description: Komal Helyer really knows her email marketing! She is the VP of Marketing at Email marketing platform Pure360, AND Chair of the DMA Email Marketing Council. She’s been in marketing for even longer than me – always focused on helping clients find the best strategy and drive the best possible results.AND she’s just been named one of "20 Email marketing experts you need to follow” by Mailcon.We're sharing tips on.... UGC, Content automisation, Interactive content, Hyper personalisation, AI optimisation... which all includes post purchase campaigns, welcome campaigns and a few more bits and bobs too...