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Podcast: The Revenue-Driven CMO
Episode: 5 ways to drive marketing impact on a shoestring budget with Gabi Zijderveld
Description: Welcome to another episode of 3-Minute Marketing, where we interview the world's top growth marketing leaders and distill their knowledge into three-minute blocks of genius for your listening pleasure. Today's guest is Gabi Zijderveld, CMO at Smart Eye, the global leader in human insight AI. Prior to Smart Eye, Gabi headed up marketing efforts for tech and software companies like Affectiva, IBM, Segue Software, and Centra. While at Affectiva, Gabi's team was able to effectively create a category of motion AI and did it in a scrappy way. So my question for her is, "What...