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Podcast: Let's Talk Loyalty
Episode: #212: Circle K's Award-Winning "PLAY or PARK" Programme in Ireland
Description: This episode of "Let's Talk Loyalty" features a conversation with Eadaoin Keane, Head of Marketing for Circle K Ireland who won the "Best Loyalty Programme 2021" from the Irish Loyalty Awards for their "Play or Park" programme.Circle K Ireland is a highly successful and well-known fuel convenience retail brand in Ireland, the market leader for food, fuel and convenience retail.Having inherited the "PLAY or PARK" loyalty programme from the previous business owner, Circle K has continued the programme and further invested in the proposition.That strategy has ensured that this award-winning programme...