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Podcast: Scratch: CMO Interviews
Episode: How to Achieve Goals Through Defining Outcomes with Yonca DerviÅŸoÄŸlu of Google
Description: This week, Yonca Dervişoğlu talks to Eric about so many things from how she makes sure she has time to spend on her prioritises, how the pandemic has helped her connect to her teams, and how she approaches new roles and new challenges. Yonca discusses how her family and childhood experience moving from Istanbul to California - with its often unbridled optimism about technology - have shaped her and led her to where she is today, the CMO of many markets for Google, and how this has informed her priorities for EMEA's role in the fut...