Want to create an interactive transcript for this episode?
Podcast: Foodpreneur with Chelsea Ford
Episode: #11 Pickability. Promotions that get your product in more baskets.
Description: Send us Fan MailSo you’re on the shelf. Terrific. Now get your product into more consumers’ hands. I see the struggle, of foodpreneurs not getting their product into more baskets, often. Normally it’s because it is THE most overlooked marketing strategy, that when not done, causes THE most pain!Not creating ‘pull-through’ is the fastest way to burn through a lot of cash and get delisted.Most foodpreneurs are too busy trying to get on a shelf and then realise they don’t have the velocity to stay there. Plan y...