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Podcast: New Books in Business, Management, and Marketing
Episode: Zarak Khan and Laurel Newman, "Building Behavioral Science in an Organization" (Action Design Press, 2021)
Description: Today I talked toĀ Zarak Khan and Laurel Newman about their bookĀ Building Behavioral Science in an OrganizationĀ (Action Design Press, 2021).As an academic discipline, behavioral science is as the bookās introduction states, an umbrella term that includes social psychology, behavioral economics, and sociology among other fields. As applied in business and government, for instance, behavioral science is often a matter of creating small ānudgesā in designing changes to human behavior in hopes of achieving buy-in rather than resistance from those who are wedded to the status quo. Khan and Newman, who co-edited and contributed to this book...