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Podcast: Content Marketing, Engineered Podcast | TREW Marketing
Episode: Company Culture Communication with Lee Chapman
Description: Learn how companies define, reinforce and promote their culture to recruit and retain talent. Lee Chapman, TREW Marketing President and brand guru, knows that it is one thing to define company values, but the behaviors and actions of employees shape a company's culture. When the two are aligned and differentiated, great things can happen!During the episode Lee gives many examples of company culture in action, from keg deck parties and family picnics to service events and Trello wedding planning boards. We examine who is responsible for defining and owning culture, ways to communicate and promote cu...