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Podcast: The Gigging Musician Podcast
Episode: The Two Types Of Marketing And Why Most Musicians Choose The Wrong One
Description: In this episode, Jared discusses the two types of marketing that musicians typically use: Brand Marketing and Direct Response Marketing. Brand Marketing is the type of marketing where musicians put up content and hope that people will enjoy it and have the idea to respond. Direct Response Marketing, on the other hand, is a type that leads people who are interacting with your brand, to take direct action.