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Podcast: A SEAT at THE TABLE: Helping business leaders grow their influence
Episode: How to Drive Up Return on Your Digital Marketing with Predictive Analytics
Description: If digital marketing is part of your business then you’ve probably noticed that it’s gotten a lot more expensive.  Customer acquisition costs have gotten so high that it’s been driving digital brands to open physical stores - which is now seen as the less expensive way to attract new customers.Is it just that the price per click is higher - or has the performance or conversion as it is called - gotten worse?And what can marketers do improve both conversion and return on their investment in digital marketing?