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Podcast: The Art of Franchise Marketing
Episode: How Emerging Brands Can Realize Massive Growth While Maintaining a Consumer-Centric Model
Description: Waxxpot, a boutique waxing franchise, has exploded onto the market and is quickly becoming a household name. In this episode, Katie Yeargan, Waxxpot’s VP of Development and a child of a franchise family, talks about what it takes to develop an emerging brand and how to capitalize on vast opportunities for growth.Â