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Podcast: Remarkable Retail Podcast
Episode: The Myth of the Great E-Commerce Acceleration
Description: “The future is already here, it's just not very distributed.”- William GibsonEver since the pandemic began, the narrative of a great acceleration in online shopping has taken hold, with some even claiming that we experienced 10 years of e-commerce growth in a matter of months. While many markets did see a huge surge in e-commerce penetration during the height of physical store lockdowns, it turns out that facts are stubborn things. In reality we are almost exactly where we would have been had the Covid crisis not hit. In this episode, with Micha...