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Podcast: Let's Talk Loyalty
Episode: #214: ENOC's Successful Loyalty Program in the UAE (Short Summary Show)
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.In today's short summary show, "Let's Talk Loyalty" looks back on an interview with Suri Singh, Head of Loyalty for Emirates National Oil Company (ENOC) about their digital-only loyalty program that works across their convenience stores, car washes, food and beverage brands, and even their car registration business.We talked about how ENOC has managed to connect with it's customers given the unique consumer culture in the UAE, and how...