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Podcast: Inside Commerce: Ecommerce Strategy, CX and Technology Podcast
Episode: EP123: Ecommerce Basket & Browse Abandonment Marketing Automation - Good Practice Tips and Tools
Description: An ecommerce podcast explaining what browse and basket abandonment are and why they’re important for ecommerce. We cover common mistakes and how to avoid them, tools ecommerce teams can use and implementation challenges to watch out for. Our advice is based on experience implementing campaigns and working with other ecommerce teams who run this type of marketing automation.