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Podcast: Keep Optimising
Episode: Email Marketing: Customer-First Data for Customer Retention with Klaviyo's Gemma Banks
Description: In this episode, we’re going to be getting into how Customer-First Data and Zero Party data can be used to improve customer retention – upping those all-important CLV stats, and stopping your competition from stealing your customers!This episode is a simulcast (of sorts!) with our brand new eCommerce MasterPlan Virtual Summit that goes live today! 10 hand-picked experts are sharing the key tactics you need to grow your business in this challenging year – 5 sessions on acquisition, and 5 on retention.If you want access to the whole event for FREE– just head to eCMP.info/sum...