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Podcast: We Are Women Podcast
Episode: Business Bite - Learn why people will pay more
Description: An extract from 'Good Girls do Sell'CHAPTER 2 - Confidence is the KeyMe, Myself, & IToday's Consumer Is Focused on 'Me, Myself, and I'.The only thing your customer is thinking is, "What's in it for me?" The one thing your customer cares about is, "Will this work for me?" And just because you are partial to a particular method, product, design, or style, etc does not mean the market will share your sensibilities.You're probably familiar with a very famous quote from Henry Ford about his early cars, "They can...