Want to create an interactive transcript for this episode?
Podcast: Pioneers and Pathfinders
Episode: Michael Rynowecer
Description: Today’s guest is Michael Rynowecer, president and founder of The BTI Consulting Group. For more than 30 years, Michael has helped service organizations enhance their performance by looking at every angle of the client relationship through the lens of the client experience. He has conducted and analyzed more than 20,000 one-on-one interviews with C-level executives to discover their expectations, needs, priorities, preferences, and opinions about outside counsel. This research has established BTI as the industry leader in delivering insights on how clients acquire, manage, and evaluate their law firm—and has been very influential in shaping how we think about client serv...