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Podcast: Nudge
Episode: #73: Why we can’t stop following the herd
Description: In 2010 a plane crashed in the DRC, Africa. Investigators couldn’t figure out the cause. It wasn’t mechanical, it wasn’t a technical error. No. It was human instinct. In this episode, you’ll hear Laura Osborne and Alex Chesterfield, authors of Poles Apart, explain why we form groups, how these groups affect our decision making and why following the herd caused a plane to crash.Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaultsSign up for the newsletter: https://www.nudgepodcast.com/mailing-listPoles Apart book: https://www.amazon.co.uk/Poles...