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Podcast: Nudge
Episode: #20: Debunking a marketing myth
Description: As marketers, we are constantly told to change a consumerâs attitudes. Gurus often call it the key to long term success and cite examples from mammoth organizations like Nike, saying âthey changed attitudes towards runningâ. But is it good advice? Should marketers focus on changing attitudes? In this show, my guess Phil Barden, suggests a different route. He talks about why changing behaviors is easier and more effective than changing attitudes, sharing diverse examples from organ donations to cafeteria designs.Â
Phil's book Decoded: https://amzn.to/2EXoIMlÂ
Phil's agency Decode: https://decodemarketing.com/enÂ
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