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Podcast: Get A Better Broadcast, Podcast and Voice-Over Voice
Episode: 0483 – Eliminate Banality and Formality
Description: 2022.04.28 – 0483 – Eliminate Banality and FormalityObviously, the kind of words you use will differ depending on your audience – another reason why you should have your target demographic front of mind. If someone feels left out of the conversation, confused by the formal phrases or technical terms, they’ll feel left out and will turn off.Using unnecessary jargon doesn’t make you sound smart, it makes your listeners feel excluded.So, eliminate banality, formality unnatural business-speak wherever you can. You want good writing that feels real. Formal writing creates a barrier between yo...