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Podcast: The Brian Nichols Show
Episode: 490: Building a Story Brand and Using the Right Strategies (with Morgan Bonwell)
Description: On today's episode of The Brian Nichols Show, I'm joined by Morgan Bonwell (Founder, Right Strategies) to discuss the importance of building a storybrand to help candidates and campaigns effectively meet their constituents where they're at on the issues they care about."So, the story brand framework, steps follow the basic concept of a hero meeting a guide. First, the customer has a problem that needs solved. And they're introduced to a guide. And that guide gives them a plan or a solution, and calls them to action, where they either achieved success, and...