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Podcast: eCommerce Badassery
Episode: 124. [BIZ BITE] What is Preview Text for Email + Should I Be Using It?
Description:
With only 60 characters available for the subject line of your emails, preview text is your opportunity to provide that little something extra to get your subscribers excited to open your emails.
What You’ll Learn
What preview text is
How preview text can help your email open rate
Ideas for what content to include in your preview text
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http://ecommercebadassery.com/124
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