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Podcast: Future Commerce
Episode: âAn eCommerce Business Requires Two Halves of a Brainâ (Feat. Kris Gösser, Shipium)
Description: One-Click BuyâŠSay What?Recently Amazon has made a push around their one-click purchase button, "Buy with PrimeâAmazon is now comfortable with trying to take an existing model and system and extend that beyond their own channelâThe interesting play here is the comfortability of expanding channels.â -Kris The thing that differentiates checkout at the end of the day is the Prime-like experience in that customers get their order quickly and with potentially free shippingâAmazon is going to market with this theory that the way in which they win the one-click checkout outside of a channel that is Amaz...