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Podcast: The Payal Nanjiani Leadership Podcast
Episode: MARKETING YOUR BIG IDEA EP140
Description: Ginger Zumaeta | Founder and CEO of Zumaeta GroupGinger Zumaeta is the Founder and CEO of Zumaeta Group, a positioning andmessaging strategy firm, and the author of the forthcoming book Deckonomics.Ginger has worked with some of the world’s largest brands, such as Coca Cola,Verizon, Union Bank,, Anthem, Infinity Insurance, and many others.