Want to create an interactive transcript for this episode?
Podcast: The GamesIndustry.biz Microcast
Episode: Have we 'ad' enough of in-game marketing?
Description: The GamesIndustry.biz team gather around their mics to discuss the biggest news from across the business of video games. For this episode, we start by discussing the news that both Sony and Microsoft are reportedly considering introducing in-game ads into free-to-play titles on their consoles. While both are said to be working on inobtrusive methods, the initial reception to the news has not been positive. We discuss the rise of advertising in games, previous attempts to establish this as a model on consoles, and what limitations remain. We also reflect on the...