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Podcast: Soul & Science: Fast Forward Your Marketing Mind
Episode: #8: GE CMO Linda Boff | Success Through Reinvention
Description: GE CMO Linda Boff joins the pod this week to tell us about achieving success through reinvention. Through her career, including 18 years at GE, Linda has continually revitalized both career and company through practicing a restart mindset, knowing the difference between being recognized and being relevant and tapping into the innovation and marketing chops of Thomas Edison. Linda has one of the biggest jobs in marketing, overseeing global marketing, brand content, digital and sponsorships. Linda is also GE’s Vice President, Learning and Culture, meaning she manages the company’s legendary GE Crotonville center, and she is President of GE Foun...