Want to create an interactive transcript for this episode?
Podcast: Building your LeaderBrand - Personal Branding, Digital Marketing, Sales, Leadership & Linkedin for Expert Business Owners & Executives.
Episode: Using a book as a Personal Brand lead engine, with Scott Turman
Description: Writing a book to position yourself as an authority in your space is nothing new. But it’s hard and once you have the book how do you make sure it’s not just sitting on the shelf but is out there doing the work for you.Well it’s not about marketing - it’s about the role you have for the book and the way you leverage it in your business.Whether you’ve written a book, are half way through or are still on the fence this interview with Scott Turman will have you p...