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Podcast: Taste Radio
Episode: Their 'Aura' Felt Different… And Great Things Followed
Description: Paul Voge, the co-founder and CEO of artisanal sparkling water brand Aura Bora, wasn't too worried about his first large scale production run. Aura Bora, which markets zero-calorie sparkling waters infused with herbs and botanicals, was born out of Voge's belief that an opportunity existed for an artisanal option within the carbonated water category. If, however, the brand failed to get off the ground, Voge, a prolific sparkling water consumer himself, was comfortable with the idea of having a personal stash of 35,000 cans to drink over the next few decades. Thankfully, Aura Bora has resonated...