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Podcast: We Are Women Podcast
Episode: Business Bite - Discover Why People Will Buy From You
Description: An extract from 'Good Girls do Sell'CHAPTER 2 - The Solution is W.I.I.F.M.“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”Peter DruckerWhat’s In It For Me appeals directly to the attention and decision-making functions of the human brain. The Amygdala, a part of the brain which rules much of our actions and behaviour.The Amygdala determines in a fraction of a second what we pay attention to. It will pay no attenti...