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Podcast: CXOInsights by CXOCIETY
Episode: PodChats for FutureCIO: Why automatedly human is the way forward in CX
Description: According to Forrester, 44% of purchase influencers in Asia Pacific consider improving customer experience (CX) as one of their top priorities over the next 12 months. Even a minor improvement to a brand’s customer experience quality can add revenue by reducing customer churn and lowering the cost of customer acquisition.In my opinion, one of the 2022 Forrester predictions that stands out is the one predicting that the Future Of Customer Service Is “Automatedly” Human. According to Forrester, automation done well can guide and empower customers to reap the benefits of great customer service...