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Podcast: Breaking Through in Cybersecurity Marketing
Episode: Actual Demand Gen with Liam Barnes
Description: In this episode, Gianna and Maria are joined by Liam Barnes, Head of Demand Generation & Programs at Bionic, to talk about his transition from SEO to Demand Gen and why he thinks SEO is a ‘confused industry.’ Liam explores the need for more intentional and strategic SEO practices, shares his tips for capturing buyers that are lower in the funnel, and why he chooses not to invest in paid search/PPC. Lastly, he shares his key marketing tools as well as his favorite BBQ restaurants in Texas…plus much more!
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Guest Bio:
Liam Barnes...