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Podcast: Scratch: CMO Interviews
Episode: How to Apply Behavioral Economics in Marketing with Rory Sutherland of Ogilvy
Description: Rory Sutherland, Vice Chairman of Ogilvy UK and author, talks with Eric and co-host DuBose Cole about everything from payment models to a London shop called Bacon Sandwich. Rory is fascinated by the intersection between behavioral science and advertising. A true advertising legend, Rory's latest book is Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformit (2021).
Rival is a marketing consultancy for brands that want to challenge convention in their category. We’re on a mission to understand what challenger brands do differently to grow in categories that are being...