Want to create an interactive transcript for this episode?
Podcast: Let's Talk Loyalty
Episode: #219: "For Love or Money" - Australian Consumer's Loyalty Perspectives For 2022
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.In this episode, Adam Posner, joins us to talk about his hugely popular "For Love or Money™ Australia" research report and insights for 2022.Adam explains key insights from his research and discusses what compels consumers to join a loyalty programme and the "3 Bs" of loyalty: behaviour, belief and belonging. We also talked about generational differences in loyalty preferences, rewards and even currency types.Whether you are working in lo...