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Podcast: Marketing Against The Grain
Episode: Argument Alert!: New Game Double Down, Table Stakes and Kill
Description: You’ve heard of this game before, now here’s the Marketing twist to it. Where Kipp and Kieran go head to head on the first Double down, table stakes, and kill game - three different marketing strategies into each bucket. Warning: It gets a little controversial.You’ll hear their takes on: Is product the best go-to-market strategy? What is the best way to have marketing leadership? Is community a good growth strategy? And more!Things mentioned:
Eight Sleep https://www.eightsleep.com/
ClickUp https://clickup.com/
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